---
title: Leveraging Data Analytics to Create a Frictionless Customer Journey
description: Mobile account opening suffers from abandonment rates as high as 80%. Organizations need to reduce friction in customer experiences. Data analytics can help.
image: https://knowledge.accelitas.com/hubfs/Customer%20Journeys/photo_Man_at_Table_with_Smartphone.jpg
---

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# Leveraging Data Analytics to Create a Frictionless Customer Journey

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![photo_Man_at_Table_with_Smartphone.jpg](https://knowledge.accelitas.com/hs-fs/hubfs/Customer%20Journeys/photo_Man_at_Table_with_Smartphone.jpg?width=576&height=384&name=photo_Man_at_Table_with_Smartphone.jpg)Mobile account opening solutions suffer from **abandonment rates as high as 80%**. To enable more applicants to open accounts on mobile devices quickly and easily, financial organizations need to [reduce friction](https://knowledge.dragnetsolutions.com/leveraging-data-analytics-to-deliver-a-frictionless-customer-journey-0-0).

Friction is inconvenience. It results from requiring mobile users to type too much or wait too long for data to be verified.

**Our new white paper [*Leveraging Data Analytics to Deliver a Frictionless Customer Journey*](https://knowledge.dragnetsolutions.com/leveraging-data-analytics-to-deliver-a-frictionless-customer-journey-0-0) explains the hows and whys of using data analytics to reduce friction, improve customer journeys, and increase application completion rates.**

 Tags: [onboarding](https://knowledge.accelitas.com/blog/topic/onboarding), [customer journey](https://knowledge.accelitas.com/blog/topic/customer-journey), [friction](https://knowledge.accelitas.com/blog/topic/friction), [mobile account opening](https://knowledge.accelitas.com/blog/topic/mobile-account-opening)

Posted by [Accelitas Marketing](https://knowledge.accelitas.com/blog/author/accelitas-marketing) on 3/30/17 11:33 AM

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