The Invisible Marketplace
While the U.S economy continues to grow, there are signs that the credit market is tightening. making it even more challenging for lenders to approve borrowers and meet growth and profitability goals.
Identifying good customers will be more important than ever, but where will they come from? Recent estimates suggest 30% of adults in today’s credit market are virtually invisible to traditional screening methods. Future success will require access to hard to reach populations:
- Mobile applicants
- Digital natives
- Non-traditional customers
and Alternative Data can help lenders secure good customers in a digital world.
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