Nearly a third of American households rely primarily on non-traditional financial services to manage their money.
Many of these households are interested in opening DDA accounts, but obstacles stand in their way:
- Account-screening services used by most banks and credit unions have difficulty verifying the identities of thin-file and no-file applicants and assessing them for risk.
- Most mobile banking solutions lack account opening features, preventing mobile-only users—including many financially underserved consumers—from opening accounts online.
Read this paper to learn how data-driven insights can help financial organizations address all these challenges and grow accounts with the nearly 30% of Americans who are financially underserved.
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