Why Convenience Is a Critical Differentiator for Mid-Tier Banks and Credit Unions

Posted by John Bennett on September 22, 2016

In a recent blog post at The Financial Brand, Ron Shevlin, director of research at Cornerstone Advisors, makes some excellent points about changing expectations in the financial services market. After pointing out that start-ups like Rocket Mortgage, SoFi, and Kabbage are offering financial products with easy applications and rapid decisions (they deliver answers in 15 minutes or less), Shevlin points out that Fintech startups have established new benchmarks for what it means to deliver “convenient” financial services.

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Tags: credit unions, mobile banking, onboarding, banking, convenience